What is Coaching and
why have a Coach?
Firstly, why have a coach? In the words of my very first
client, Gary Howard, Managing Director of Monitor Services
Ltd, “I chose to enlist the help of a coach because
I was going through a testing time in my business life
and this was impacting on my personal life. I generally
knew what to do, but the coaching was the catalyst to
drawing it out and getting it done”. The specific
reasons may vary, but in all cases clients want to realise
their true potential. Repeated studies show that people
only use a fraction of their potential. Tony Buzan, a
leading expert on the mind and a multi-million best-selling
author, puts the figure at less than 10%.
More and more business people are turning to coaching
for the same reason top sports stars do. Because they
want to be outstanding and to be the best. The likes
of Tiger Woods, Andre Agasse, Paula Radcliffe, even with
their outstanding natural ability, all know that with
additional support and encouragement they’ll have
that extra winning edge.
What is business coaching? Well, firstly it is not business
consultancy. Consultants advise and recommend on a host
of specialist areas and generally, but not exclusively,
then leave the client to implement the “recommendation” -
this can of course be very valuable and just what certain
business owners need. Coaching however, is about supporting,
focusing, motivating and challenging clients to be the
very best they can be. I love the tale of the farmer
who says to his adviser, “Don’t tell me how
to farm any better, I’m not farming as well as
I know how to now.” My coaching is about helping
clients run their business as well as they already know
(and then even better!).
There are varying styles and methods of delivering coaching,
but choosing the right coach is ultimately about trust.
Trusting someone with your aspirations and fears, trusting
someone to accompany you on a personal journey to achieve
your business dream(s). More on trust in the following
If you would like to find out more about coaching/mentoring
and whether it’s right for you, call 0845 658 0940
or e-mail email@example.com to
arrange a no obligation, 30 minute consultation call.
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