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What is Coaching
and why have a Coach?
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Firstly, why have a coach? In the words of my very
first client, Gary Howard, Managing Director of Monitor Services
Ltd, “I
chose to enlist the help of a coach because I was going through
a testing time in my business life and this was impacting on my
personal life. I generally knew what to do, but the coaching was
the catalyst to drawing it out and getting it done”.
The specific reasons may vary, but in all cases clients want
to realise their true potential. Repeated studies show that
people only use a fraction of their potential. Tony Buzan,
a leading expert on the mind and a multi-million best-selling
author, puts the figure at less than 10%.
More and more business people are turning to
coaching for the same reason top sports stars do. Because they
want to be outstanding and to be the best. The likes of Tiger
Woods, Andre Agassi, Paula Radcliffe, even with their outstanding
natural ability, all know that with additional support and
encouragement they’ll have
that extra winning edge.
What is business coaching? Well, firstly it
is not business consultancy. Consultants advise and recommend
on a host of specialist areas and generally, but not exclusively,
then leave the client to implement the “recommendation” - this can of course be very valuable
and just what certain business owners need. Coaching however, is
about supporting, focusing, motivating and challenging clients
to be the very best they can be. I love the tale of the farmer
who says to his adviser, “Don’t tell me how to farm
any better, I’m not farming as well as I know how to now.” My
coaching is about helping clients run their business as well
as they already know (and then even better!).
There are varying styles and methods of delivering coaching,
but choosing the right coach is ultimately about trust.
Trusting someone with your aspirations and fears, trusting
someone to accompany you on a personal journey to achieve
your business dream(s). More on trust in the following pages.
If you would like to find out more about coaching/mentoring
and whether it’s right for you, call 0845 658 0940
or e-mail consultation@coachforsuccess.biz to
arrange a no obligation, 30 minute consultation call.
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